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GOVERNMENT OF INDIA
MINISTRY OF HEALTH AND FAMILY WELFARE
LOK SABHA
UNSTARRED QUESTION NO: 3049
ANSWERED ON:  05.01.2018
Awareness about Breastfeeding among Women
UDIT RAJ
Will the Minister of



HEALTH AND FAMILY WELFARE be pleased to state:-


Will the Minister of HEALTH AND FAMILY WELFARE be pleased to state:

(a) whether the Government maintain data about the number of women who breastfeed their newborns within one-hour of birth;

(b) if so, the details thereof; and

(c) whether the Government has undertaken any initiatives to increase awareness about the importance of breastfeeding among women in the country and if so, the details thereof?


ANSWER
ANSWER
THE MINISTER OF STATE IN THE MINISTRY OF HEALTH AND
FAMILY WELFARE
(SHRI ASHWINI KUMAR CHOUBEY)
(a) & (b): Yes. According to National Family Health Survey 4 (2015-16), 41.6 percent of children in the country under age 3 years were breastfed within one hour of birth. State/UT wise details are given in Annexure I. Further, according to the data uploaded by the States /UTs on the Health Management Information system (HMIS) portal of the Ministry of Health and Family Welfare (MoHFW), 1,83,10,666 newborns in the country were breastfed within one hour of birth during 2016-17. State/UT wise details are given in Annexure II.

(c): MoHFW has implemented a nationwide programme called “Mother’s Absolute Affection (MAA)” under National Health Mission for promotion of breastfeeding practices.

? Capacity building of health staffs and Accredited Social Health Activists(ASHAs) in appropriate breastfeeding practices combined with 360 degree IEC (Information Education Communication) / BCC (Behaviour Change Communication) activities for breastfeeding promotion is under taken under this programme.

? In addition, carrying out of village level mothers’ meeting by ASHAs is one of the key activities of this MAA programme which aim to increase awareness about the importance of breastfeeding among women in India by community participation.

? MAA programme envisages the promotion of breastfeeding in health facilities as well as communities by making women aware as well providing skilled counselling support for appropriate breastfeeding practices.

Breastfeeding promotion is being taken as a core thematic area during Ante Natal Care counselling to pregnant mothers and during Village Health and Nutrition Days meetings.
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