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GOVERNMENT OF INDIA
MINISTRY OF INFORMATION AND BROADCASTING
LOK SABHA
UNSTARRED QUESTION NO: 2298
ANSWERED ON:  23.09.2020
Rates of Advertisements for Private TV Channels
Mohanbhai Kalyanji Kundariya
Will the Minister of



INFORMATION AND BROADCASTING be pleased to state:-


(a) whether the Government proposes to increase the rates of advertisement for private T.V. channels;
(b) if so, the details and methods thereof;
(c) if not, the reasons therefor;
(d) whether the Cabinet Committee on Economic Affairs (CCEA) has chalked out a plan for the ‘broadcasting, basic infrastructure and network development’ in Prasar Bharti; and
(e) if so, the details thereof ?


ANSWER
MINISTER OF ENVIRONMENT, FOREST AND CLIMATE CHANGE; MINISTER OF INFORMATION AND BROADCASTING; AND MINISTER OF HEAVY INDUSTRIES AND PUBLIC ENTERPRISES
{SHRI PRAKASH JAVADEKAR}


(a) to (c): The Government revised the rates for awareness campaigns to be undertaken by Bureau of Outreach and Communication (BOC) through private TV channels in January, 2019 on the basis of recommendations of the Review Committee constituted in the Ministry of Information and Broadcasting for this purpose. The revised rates are valid for 3 years.

(d) & (e): The modernization and strengthening of basic infrastructure and network of Prasar Bharati is a continuous process under the scheme “Broadcasting Infrastructure and Network Development (BIND)”. The Cabinet Committee on Economic Affairs (CCEA) has approved the extension of this Scheme for the period 2017-20 with a provision of Rs. 1054.53 Crore for this period.
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